Policies alone don't change behavior; stories do. For over a decade, PPDC's HomeVida program has used the power of film and creative storytelling to promote transparency and integrity.
By partnering with filmmakers and content creators, we've developed short films that tackle complex issues like public contracting and judicial integrity in a way that resonates with a mass audience. These stories don't just point out problems—they celebrate heroes who choose honesty over easy gains.
Engaging the Next Generation
This year, we are taking HomeVida digital. Our new mobile-first campaign is reaching millions of young people across social media, starting conversations about what it means to be a responsible citizen in the digital age.
By changing the narrative, we are building a foundation of integrity that will sustain the institutional reforms we work on every day.
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